All children deserve to have a hardship-free childhood. Children’s first years of life are a critical period of rapid brain and body growth, greatly influencing the trajectory for their health and ability to gain the knowledge, education, and skills necessary for obtaining their highest potential. Parents are crucial in the development of this trajectory by providing responsive and loving support of their children. The parents’ ability to provide this support and to meet the needs of their children greatly depends upon a family’s ability to afford basic necessities such as food, rent, utilities, medical care and prescription medicines.